Brand Manager
Frimley, United Kingdom
Marketing Job ID: 33688SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.
The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.
Brand Manager
(Internal title - Senior Associate Customer Marketing)
Location: Frimley, Surrey
Function: Marketing
Contract: Fixed Term to cover Maternity
Overview
Are you ready to shape the future of some of the world’s most trusted household brands like Glade®, Raid®, Mr Muscle® and Pledge®?
In this pivotal role, you’ll lead brand strategy and execution, partnering cross-functionally with Sales, Category, Demand Planning, Finance, and other key stakeholders to deliver standout brand performance. You’ll be at the heart of driving commercial success - boosting sales, profit, and market share, while uncovering growth opportunities, harnessing consumer insights, and building powerful customer relationships.
This is more than a marketing role, it’s a chance to make a lasting impact with brands that people love and trust every day.
Please note this role is not eligible for relocation.
Remote work is available once per week for eligible employees.
What’s in it for you?
- Flexible starting and finishing times + 4.5 day working week
- Pension, Life cover & Health Insurance
- Newly refurbished Gym, Free Classes and New Spin Studio!
- Free parking, Shuttle bus from local train stations, EV charging + Cycle to work Scheme
Responsibilities
- Brand Leadership: Partner with the Customer Marketing Manager to establish and implement robust trade and brand strategies, ensuring new product launches and core brand messages align with local and regional goals.
- Customer Engagement and Brand Representation: Lead and present brand strategies to key customers, building strong partnerships through impactful launch plans and securing alignment on activation initiatives.
- Business Planning and Pricing: Provide strategic direction in annual business planning for key partners, including the development and execution of pricing and promotional strategies in collaboration with Sales and MS&P functions.
- E-Commerce Development: Actively participate and influence the e-commerce strategy, contributing to digital-first initiatives for the brand.
- Special Projects and Packs: Oversee special pack strategies, ensuring alignment with brand guidelines and business objectives.
- Retail Excellence: Drive excellence in execution at POS by coordinating with Category Management, Shopper Marketing and Sales to ensure optimal distribution and impactful in-store displays.
- Performance Tracking: Monitor key performance indicators for the brand, including distribution, competitive activities and provide actionable insights.
- Budget Management: Manage and optimise the local brand marketing budget, ensuring strategic allocation for maximum ROI.
Experience you’ll bring:
- Marketing background in an FMCG environment, with knowledge of the UK Grocery market
- Solid analytical skills with experience using market data (e.g. Nielsen)
- Good MS Office experience especially Excel
- Excellent Presentation Skills
- Willingness to travel within the UK and to the Regional HQ in Switzerland
- Valid driving license, for customer meetings and regular store checks
- Degree level education or equivalent
Behaviours you’ll need:
- Results-Driven Initiative: Proactively manages projects with a focus on achieving results quickly and efficiently.
- Integrity and Self-Motivation: Acts independently with integrity, taking ownership and moving tasks forward.
- Organisational and Planning Skills: Can effectively prioritise and organise multiple tasks to balance competing demands.
- Strategic and Impact-Oriented: Applies strategic thinking to strengthen brand impact and meet business goals.
- Effective Communicator and Collaborator: Builds strong relationships across all levels and functions, even in fast-paced or ambiguous settings.
#LI-DC1
Inclusion & Diversity
We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age, and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive, and supportive work environment where all people can thrive.
We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.
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About Working at SC Johnson A career at SC Johnson means joining a fifth-generation family company and a leading manufacturer of quality, trusted products. Learn more about our brands, purpose, values and more. Learn More -
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