Senior Brand Manager
Kuala Lumpur, Malaisie
Marketing ID de l'offre: 33842SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.
The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.
Internal Title: Associate Manager, Marketing Commercialization
Summary:
Reporting to the Director, Marketing Commercialization, Pest Control, this role will:
Lead the short- to mid-term growth strategy and commercialization agenda for Malaysia Pest Control.
Own business performance across net sales, market share, profitability, brand health, innovation, and A&P effectiveness.
Translate regional strategy into integrated portfolio, consumer, customer, digital, and omnichannel growth plans.
Operate effectively in Malaysia’s highly regulated environment, embedding registration, claims, product naming, artwork, and regulatory lead times into commercial decisions.
The successful candidate will combine the strategic and commercial ownership expected of a strong FMCG Senior Brand Manager with hands-on commercialization discipline, digital and omni commerce capability, and the ability to lead complex cross-functional teams.
Essential Duties and Responsibilities:
Business and Brand Leadership
Develop annual and multi-year brand, portfolio, and category growth plans for Malaysia Pest Control.
Analyze consumer, category, customer, competitor, and market-share data to identify and action growth opportunities.
Manage pricing, A&P, portfolio architecture, and category P&L, recommending corrective actions where needed.
Lead regular business reviews and provide a clear point of view on priorities, trade-offs, and investment choices.
Innovation and Regulatory Commercialization
Build a disciplined pipeline of incremental innovation, renovation, pack-price, and format opportunities.
Lead projects end to end—from opportunity identification and business case through development, registration, launch, and post-launch review.
Partner with Regulatory and GSARA to define product-registration, claims, naming, artwork, and amendment strategies early.
Manage Stage Gate, sourcing, costing, supply, artwork, launch-readiness, and launch-timing dependencies.
Assess incrementality, cannibalization, profitability, and market impact to determine which projects to accelerate, revise, or stop.
Cross-Functional Leadership and Execution
Partner closely with Global Marketing, ASEAN Marketing Innovation, Media Integrated Marketing, RD&E, CIBA, Sales, Ecomm, Customer Marketing, Finance, Supply Chain, Procurement, Regulatory, and relevant external agencies.
Strategic Influencer to Malaysia country manager and commercial team
Represent Malaysia requirements in regional and global planning cycles and relevant initiatives
Digital and Omnicommerce Growth
Build integrated full-funnel plans connecting brand communication, media, shopper activation, retail media, e-commerce, and in-store execution.
Lead media-to-cart planning and optimize investment using reach, engagement, conversion, ROAS, CPM, CPC, and CTR.
Use consumer, retail, search, social, and e-commerce data to identify new propositions, bundles, formats, and channel opportunities.
Required Skills / Experience / Competencies:
Bachelor’s Degree in Business, Marketing, or a related field; Master’s/MBA preferred.
6–8 years of commercial experience (Marketing, Customer Marketing, Sales).
3–5 years of FMCG brand management.
Strong understanding of the FMCG environment and a passion for growth and executional excellence.
Excellent organizational, multitasking, and prioritization abilities.
Travel as needed
Job Requirements:
Permanent – full time job
No relocation eligibility
Percentage of travel time expected >10-30%
Benefits & Culture:
SC Johnson is committed to providing a Great Place to Work for all its employees. Along with a competitive base salary, here are just some of the benefits you receive when joining the SC Johnson Family -
Ongoing training and development
Employee Committee that put on regular events, lunches, parties, fun days
Family-owned company, with a family feel
Be a member of a company championing a better world through sustainability and environmental protection measures
Inclusion & Diversity
We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.
We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.
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About Working at SC Johnson A career at SC Johnson means joining a fifth-generation family company and a leading manufacturer of quality, trusted products. Learn more about our brands, purpose, values and more. Learn More -
Our Inclusive Culture At SCJ, we focus on inclusion and diversity with energy and sincerity because it’s the right thing to do, it’s who we are and it’s true to our core values and heritage. Learn More -
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