Associate Brand Manager
Racine, Wisconsin
Marketing ID de l'offre: 33916SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.
The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.
ABOUT THE ROLE
Build Brands Consumers Love. Turn Insights into Impact. Drive Growth.
As Associate Brand Manager, you’ll help shape how our brands connect with consumers, stand out in the marketplace, and convert engagement into growth. Working at the intersection of brand strategy, consumer insights, creative, media, and commerce, you’ll play a key role in developing brand equity strategies and bringing integrated marketing plans to life across the consumer journey—from awareness and consideration through purchase.
You’ll partner closely with creative agencies, cross-functional marketing teams, omnichannel partners, and design to translate consumer and marketplace insights into compelling brand experiences across channels and touchpoints. From influencing creative development and integrated communications to driving media-to-cart activation, you’ll help ensure every interaction strengthens the brand and delivers against business objectives.
This is an exciting opportunity for a consumer products marketer ready to take the next step in brand management, build broad cross-functional experience, and make a visible impact on brands consumers know and trust.
KEY RESPONSIBILITIES
Brand Equity & Strategy
Support the creation and execution of brand strategies that align with the company’s vision and market positioning, ensuring consistency across all consumer touchpoints to drive brand awareness, engagement, and conversion.
Collaborate cross-functionally with design teams, agencies, marketing portfolio teams, OMNI-channel, and shopper marketing to maintain and enhance visual identity, develop compelling brand assets, and deliver integrated marketing communication plans—including retail media and shopper strategies.
Contribute to the development of brand narratives that effectively communicate the brand’s values, mission, and unique selling propositions, supporting cultural program development through creative briefs, go-to-market plans, trade narratives, and execution.
Support brand portfolio analysis and management by identifying growth opportunities and ensuring alignment with market and industry trends.
Leverage market, consumer, user, and purchaser insights to inform media channel strategies and in-market execution initiatives.
Media to Cart & Marketing Innovation
Execute media-to-cart strategies that drive consumer conversion across both online and offline channels.
Leverage consumer, shopper, and user insights to inform marketing plans and optimize the path to purchase.
Lead omnichannel planning and activation, including timeline management, strategy execution, and cross-functional coordination with internal teams and external partners.
Manage project timelines, budgets, and forecasting for marketing programs and product collections.
Understand and apply media planning principles across all relevant touchpoints, integrating them into growth planning and campaign execution.
Support the design and execution of in-store displays and utilize activation options such as social media, ambassadors, awards, and loyalty programs to enhance campaign impact.
Portfolio Strategy & Management
Develop and implement comprehensive portfolio strategies to drive growth, market share, and consumer relevance.
Manage product assortment, including innovation, renovation, and discontinuation planning.
Lead commercialization efforts for new products, including development of selling materials and go-to-market strategies.
Analyze sales data and market trends to inform product assortment strategies and identify opportunities for growth.
Collaborate with cross-functional teams across Research & Development, Finance, Supply Chain, Demand Planning, Marketing, and Sales.
Budget & Financial Management
Build a strong understanding of the profit & loss and identify key levers to achieve financial targets.
Partner with Finance to monitor performance and adjust plans as needed.
Analyzes marketing and retail/trade media campaigns to assess effectiveness and return on investment using advanced analytics tools, providing insights for optimization.
Forecasting & Market Analysis
Analyze consumption and shipment data to inform sales forecasts and identify risks and opportunities.
Evaluate inputs such as pricing, distribution, competitive activity, and marketing initiatives to predict market share and business performance.
REQUIRED EXPERIENCE YOU’LL BRING
Bachelor’s degree with 5+ years of relevant business experience
Qualified candidates must be legally authorized to work in the United States without current or future sponsorship
PREFERRED EXPERIENCES AND SKILLS
Project Leadership & Growth Orientation: Proven capability in leading strategic marketing initiatives with a passion for growth within brand management roles.
Strategic Analytics: Strong analytical skills, including data mining and insight generation, with a focus on leveraging data to inform media and equity-driven marketing decisions.
Creative & Equity Planning: Skilled in creative development, brand equity building, and aligning portfolio strategies to drive consumer engagement and business impact.
Business & Financial Acumen: Solid understanding of business fundamentals, including P&L management, media investment optimization, and cross-functional team leadership.
Media to Cart Expertise: Experience in connecting upper-funnel brand building with lower-funnel conversion strategies, including media planning, performance tracking, and retail activation.
Results Orientation: Demonstrates urgency and consistently delivers impactful results through both individual contribution and collaborative team efforts.
JOB REQUIREMENTS
This role is eligible for domestic relocation.
Office work environment: Remote work available once a week for eligible employees after 90-day onboarding period
Travel <10%.
BENEFITS AND PERKS
SC Johnson’s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.
The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 111,840.00 USD - 146,790.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.Inclusion & Diversity
We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.
We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.
Better Together
At SC Johnson, we believe people achieve their best when they collaborate and work together in person. We value connection to strengthen teamwork, accelerate problem solving, and drive innovation.
Equal Opportunity Employer
The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.
Accommodation Requests
If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster for more information.
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About Working at SC Johnson A career at SC Johnson means joining a fifth-generation family company and a leading manufacturer of quality, trusted products. Learn more about our brands, purpose, values and more. Learn More -
Our Inclusive Culture At SCJ, we focus on inclusion and diversity with energy and sincerity because it’s the right thing to do, it’s who we are and it’s true to our core values and heritage. Learn More -
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Notre famille de marques Chez SC Johnson, nous nous efforçons de rendre la vie plus propre, plus saine et meilleure. C’est pourquoi nous avons passé plus d’un siècle à fabriquer des produits innovants et de qualité qui fonctionnent. Apprenez-en davantage sur nos marques et produits SC Johnson que l’on retrouve dans les foyers du monde entier. Learn More -
VIDÉO | Perspectives SCJ : Développement de carrière et apprentissage Écoutez les employés de SC Johnson de différentes fonctions commerciales et de différents niveaux d’expérience partager comment les possibilités de développement de l’entreprise ont façonné leur carrière. Learn More -
SC Johnson Canada Explore our Canadian head office in Brantford, Ontario as well as our other facilities in Canada including a Sales office in beautiful Montréal, Quebec and a neighboring zero waste manufacturing plant in Varennes, Quebec. Learn More -
Total Rewards at SC Johnson We are proud to offer competitive, unique and differentiated benefits programs that our team members and their families value. Learn More -
Manufacturing Careers SC Johnson’s success is made possible by our dedicated Manufacturing teams who bring our quality, trusted products such as Ziploc®, Glade®, OFF!® and more to life. As a member of our team, you’ll join dedicated and supportive team members who focus on quality, safety and continuous improvements. Learn More -
Brand and Product Recognition The ability to make an impact on the innovation and success of our global brands is just one of the exciting elements of a career at SCJ. Our teams drive excellence and evolution through our products across categories, resulting in publications including our brands in popular recommendation lists for consumers. Learn More -
Our Recruitment Process When you consider a career at SC Johnson, our teams treat you with respect and integrity, and ensure the recruitment process is inclusive, fair and efficient as possible. Learn more about the stages of our process. Learn More -
Career Development & Learning At SCJ, we take people development seriously. We provide a combination of tools, training, and opportunities to help our team members achieve their learning and career goals. Our programs support employee-driven careers, allowing SCJ people to define the skills and experiences they want to gain to take their next step. Learn More -
Learning and Development Opportunities SCJ's learning and development programs help our people understand the legacy, mission, and values of our company, how our functions work and collaborate, the skills needed to succeed, how to contribute to the business's growth and more. Learn More -
Leadership Development We believe that success in careers at SCJ requires both leadership and functional/technical skills and expertise. We follow one consistent set of principles to develop our leaders, guiding how we lead ourselves, collaborate with others and drive business success. Learn More -
Recruiting and Welcoming Military Veterans We welcome veterans to consider career opportunities with SC Johnson and strive to provide a supportive community for these team members when they join our family company. Learn More -